On your annual ranking of Britain’s Biggest Grocery Brands, total National Lottery sales each year are bigger than the Top 10 - Coca-Cola, Warburtons, Walkers, Birds Eye, Cadbury Dairy Milk, Kingsmill, Nescafé, Lucozade, Pepsi and Andrex - put together.” Jackpots and rollovers “We’ve got three brands - Lotto, Euromillions and scratchcards - which all have sales of more than £1.5bn.
“Some people simply don’t realise the sheer scale of our product,” Malyon points out. It has created more than 3,700 millionaires and provided £32bn in funding (that’s about £33m a week) to more than 450,000 projects for good causes across the UK. And during those 20 years the National Lottery’s operator Camelot Group has had a huge impact, not just on the lucky jackpot winners and the good causes it has supported, but also on retailers and the wider grocery sector.Īccording to sales director Duncan Malyon, who joined Camelot in 2009 from Molson Coors, the numbers speak for themselves. Seven jackpot winners shared a prize of £5,874,778, each winning £839,254, and the National Lottery was born.Ī lot has changed in the 20 years and 1,973 draws since that first game - with new and relaunched games, ticket price increases and new ways to play all introduced. The winner was 18-year-old Deborah Walsh, who set the machine whirring and the numbers 30, 3, 5, 44, 14 and 22 rolled out.
Live on BBC1 and watched by 22 million viewers, 49 members of the public competed to go down in history as the person to hit the button to launch the first draw. On 19 November 1994, Noel Edmonds welcomed the nation to the first-ever National Lottery draw.
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